Marketing and promoting your brand through social media is one thing, but the real deal-breaker is web design. Most people make a split-second decision when buying products at first glance. It only takes a few catchy details and an attractive design to get your customers hooked. That’s why it’s essential to have your website design ready to attract clients.
Imagine your website as if it were a typical store. You need to have your walls painted according to your brand identity, employees wearing suitable brand uniforms, and of course, provide a great customer experience. Let’s break these factors down for you and explain how web design and development are essential when building your brand.
The Key Factors in Web Design and Development
Building your website and designing it, nowadays, is more accessible thanks to modern CMSs. You don’t have to be a website coder or a genius to create the design of your website. However, having some background knowledge in web development can come in handy. Here are some of the elements you should consider:
- Make Sure Everything is Up and Running
Before you start adjusting your website or establishing your new one, make sure you’re not facing lagging or loading issues. This will automatically decrease your website’s popularity and traffic. Who wants a website that doesn’t open properly or takes a lot of time to load? No one, of course! So, make sure your website isn’t facing any of these issues. Give it a good test run before you launch it for the audience.
You could always hire a professional for your web design and development needs. That way, you could avoid a lot of mistakes and save time on adjustments.
- Color Therapy
You might’ve already established this after you’ve successfully designed your brand logo. However, keep in mind that your choice of logo color can impact the feelings of your clients. Take this example, for instance; anything gaming-related relies on the red color a lot. You might go to a game store or a gaming arcade and notice the color red on the walls. The reason for that is the feeling of power and energy the color red reflects.
For that same reason, gaming brands color their logo with this color, like Nintendo. If you can understand color psychology and know the impact of each color, coloring your brand will be a snap.
- Memorable Brand Logo
Focus on the simplicity and eye-catching elements of your logo design. You want people to recognize your brand when they come across it somewhere instantly. Complexity is not always the best direction to go with your logo design. After all, you are aiming to keep your brand memorable and desirable.
If you feel like you’re out of ideas, try hiring a creative designer to pitch in some pictures. There’s no shame in hiring help for your brand establishment.
- Technical Placement and Layout
When you finally created your logo design and colors that go with it, it’s only fair that you use these aspects in your website. Although, where should you place all of these? You can’t go overboard and just put your logo multiple times on the site, and you can’t remove it as well. This is where the study from Nielsen Norman Group can give you some insight.
The study indicates that many people focus their attention on the left side of the website more than the right. This makes it perfect for placing elements like call-to-action banners, sharing icons, and, most importantly, the logo. It’s advised that you place your brand’s logo in the top left corner of the website. That’s where it will grab attention the most.
- Create an Emotional Connection
If you were branding your business through social media, we would tell you to use the proper tonality and post-natural photos. People want to believe they are interacting with humans and not just AI robots. On your business website, you can use the same technique but with a few tweaks. Try to add natural photos on the homepage of your staff to create that human interaction with the user. You could always add an introduction video with one of your staff members explaining the brand. This will relate to your audience more.
When creating the content of your website, make sure that you use the proper tone when addressing your clients. You can either go formal or informal, depending on the demographics of your audience.
- Maintain Consistency
If you choose blue as your brand identity color, then your website should be in blue. Each page on your website should comply with your brand identity and maintain consistency. An effective way to do that is to create one graphic design you like and apply it to all of your website pages. This way, you’ll have one appealing webpage that brings the entire site together in harmony.
Not having the same design for each page will even increase your loading speed, which increases customer satisfaction.
- User and Mobile Friendly
Finally, every website should be both user and mobile-friendly. This will build excellent customer satisfaction and, at the same time, create a feeling of trust and loyalty among your clients. There’s no doubt with technology impacting the real world rapidly; businesses need to adapt. The best way to adapt to these modern changes is to play ball.
If you can’t beat them, join them!
Developing your website to be accessed from any phone and making it easy to use should be your top priority. If your website lags or looks unappealing on a person’s phone, then consider yourself another dysfunctional website. Maintain that high performance to attain more customers.
Hire Professionals to Do the Dirty Work
You can take a couple of shots at establishing your state-of-the-art website and designing all the graphics. However, you could permanently save time and possibly a few bucks if you hire a professional agency to do the work for you. Take us, for example. We’re creative, efficient, and love coffee. Our Maxart team is more than qualified to take on every web development challenge. With our creative brainstorming sessions, we’re able to establish a complete bulletproof plan to develop your website and optimize your performance. Let us have creativity meet your brand.
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